Ampliroll® USA’s New Logo Design – Product Backed by Years of Industry Excellence!
September 2025, Ampliroll® USA, a product of MARREL in France, receives its new look that officially ties it directly into the FASSI Group family of companies providing industrial solutions world-wide.
Learn more about the FASSI Group of Companies
A Modern, Assertive Identity
The new rebranding is an expression of the values that have always guided Fassi: ceaseless innovation, passion that remains unwavering even in the face of the most difficult challenges, reliability that fosters loyalty, a sense of belonging that binds people and markets, and sustainability seen as a responsibility towards the future. This dedication to product legacy and reliability extends to all their products, including the MARREL Corporation’s – AMPLIROLL® USA hooklift systems, sold, installed, and maintained in Rockford, MI, USA!
New Look, Same Reliable Ampliroll® Hooklifts
Each individual company logo has been revamped to emphasize its affiliation with the Fassi Group, while retaining the name specific to each entity. This is a way of preserving the DNA and expertise of each entity, while asserting a more coherent and strong image for the Fassi Group as a whole.
MARREL Corporation’s Ampliroll® USA brand stands as a leader in innovation and reliability, continuing to shape the future of the hooklift industry in the United States. This updated brand identity represents more than a visual change – it captures the essence of two core values that define their legacy: ambition and stability. This balance reflects their drive to constantly improve technology and performance while maintaining the trusted dependability that customers have relied on for decades.
“The MARREL Corporation has innovation in its genes. Since its creation in 1919, MARREL made a name for itself by launching the very first boom and cable tipping body on the market. The company then developed rapidly thanks to its astonishing power of innovation with the invention of the “Ampliroll®” hooklift.”
The new branding doesn’t change a thing about the product and service that Ampliroll® USA customers have come to know and love over the years, it merely reinforces their commitment to progress without compromise, ensuring that every Ampliroll® Hooklift continues to deliver exceptional quality, strength, and safety. Through MARREL’s engineering expertise and the Ampliroll® hooklift’s proven track record in demanding applications, the brands remain synonymous with durability and performance. Even as they evolve, their promise stays the same, providing innovative, reliable solutions that keep businesses moving efficiently and confidently.
Why Buy an Ampliroll® Hooklift System?
MARREL manufactures Ampliroll® USA Hooklift Systems – the inventor of the dual-pivot hook loader in 1969 and the first to bring it to users across the U.S. in 1980. Today, Ampliroll® USA is the only supplier in the United States of premier hook loader systems and associated equipment.
Buying an Ampliroll® hooklift system gives you the flexibility to handle multiple truck bodies with a single chassis, saving space and money. Our hooklift systems allow quick, safe body changes for different jobs, reducing downtime and increasing productivity. Built for durability and efficiency, an Ampliroll® hooklift delivers long-term value and adaptability across industries, from waste management to construction, making it a smart investment for businesses that demand versatility and reliability from their equipment.
Ampliroll® USA has earned our reputation as the most trusted hooklift brand in the United States through decades of proven performance and reliability. Known for our superior engineering and consistent innovation, the Ampliroll® hooklift systems are built to withstand demanding conditions while delivering smooth, efficient operation. Fleet managers and operators across the country rely on Ampliroll® USA products for our unmatched quality, dependable service, and long-lasting value. Our strong track record in diverse industries has made us the go-to choice for businesses that expect the best in hooklift technology.
Unlike many others, we can offer a complete selection of truck-mounted accessories and roll-on/off bodies as a package with your Ampliroll® USA hook loader. Being your single source of acquisition has its advantages! Select from:
- Aerial lifts
- Cranes
- Grapple systems, and more
- Cement mixers
- Dump bodies
- Flatbeds
- Septic pumpers
- Waste containers
- Water tankers, and other interchangeable bodies
Additionally, you can choose from our selection of high-quality, pre-owned hooklift vehicles.
Have Questions?
General Manager, Andy Jansma from MARREL Corporation – Ampliroll® USA can answer all your questions, with over 30 years of experience integrating hook loaders and truck bodies to the proper chassis – talk with Andy before you buy your roll-off body to make sure you have the correct body for your Ampliroll® hooklift system.